Expanding Human Potential to Lead
In today’s fast-paced and constantly evolving world, leadership requires more than just intelligence (IQ) or emotional awareness (EQ). Modern leadership is defined by the ability to adapt, inspire, and bring out the best in others.
At Maximum Q, we understand that who you are at your core—your character, vision, and commitment to growth—determines your success as a leader.
Why Maximum Q?
If you're a fan of space exploration or aerospace, you may recall hearing the term Max Q during liftoff. It’s the point when a rocket is experiencing peak mechanical stress caused by the most physical pressure from the atmosphere. It happens about one minute into the mission, and the rocket’s design must meet and pass this test to continue.
Max Q was an inspiration for Maximum Q Leadership as leaders often face an intense challenge early on in a new assignment. Having the right mental fitness, through The Five Q’s, serves as the right rocket design for passing the test to continue your leadership flight.
Lisa Trapani Shumate founded Maximum Q with a simple belief:
Leadership isn’t just about what you achieve—it’s about how you inspire growth and positive change in the people around you.
With more than three decades of leadership experience at Disney/ABC, TEGNA, PBS, and NPR media organizations, Lisa has built a career around helping teams navigate change, unlock potential, and lead with purpose. Her book, You’ve Got This: The Real Skills You Need for Career Success (Wiley, 2022), has reached over 15,000 students across the U.S. and Canada, empowering the next generation of professionals to thrive in their careers and lives.
Lisa served as Executive Director of the Houston Public Media Foundation, Chair of American Public Television, and the PBS Board and Foundation Board Member (2014–2020, 2023–2025). She’s also an Adjunct Professor at the University of Houston Bauer College of Business and an ICF-certified leadership coach, recognized for her innovation, service, and commitment to developing leaders who make a difference.
OUR VALUES
The Heart of Maximum Q Leadership
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Unwavering Transparency
Leaders flourish when we align our actions with our values, weaving integrity in every interaction. We set clear expectations and own our impact, from daily decisions to long-term outcomes. We create environments where honesty is always the foundation for collaboration.
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Evolution with Empathy
Leadership is a journey of continuous growth, and understanding others' perspectives shapes our path forward. We focus on growth without sacrificing empathy, ensuring all voices are heard.
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Bold Optimism
Transformative vision requires the courage to see possibilities where others see limitations. We champion new ideas and encourage others to challenge conventional thinking. We celebrate calculated risks and lead with positivity.
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Refined Resilience
Lasting impact requires clarity and purpose, even in times of great stress. We model resilience by listening, acting, and staying poised under pressure. We prioritize creative problem solving, working to turn unexpected pivot points into growth opportunities.