Expanding Human Potential to Lead

In today’s fast-paced and constantly evolving world, leadership requires more than just intelligence (IQ) or emotional awareness (EQ). Modern leadership is defined by the ability to adapt, inspire, and bring out the best in others.

At Maximum Q, we understand that who you are at your core—your character, vision, and commitment to growth—determines your success as a leader.

Lisa Shumate, Leadership Coach
Maximum Q Leadership

Why Maximum Q?

If you're a fan of space exploration or aerospace, you may recall hearing the term Max Q during liftoff. It’s the point when a rocket is experiencing peak mechanical stress caused by the most physical pressure from the atmosphere. It happens about one minute into the mission, and the rocket’s design must meet and pass this test to continue.

Max Q was an inspiration for Maximum Q Leadership as leaders often face an intense challenge early on in a new assignment. Having the right mental fitness, through The Five Q’s, serves as the right rocket design for passing the test to continue your leadership flight.

Lisa Shumate, Leadership Coach
A purple star-shaped logo with a stylized, four-pointed design

Founded by Lisa Shumate,

a media industry veteran who has led organizational transformations and served on national boards, Maximum Q is built on the principle that leadership is not just about what you know or have achieved, but about how you influence positive change and develop those around you. Lisa's distinguished career, including her two books on personal and career leadership and her work mentoring future leaders, highlights the importance of self-awareness and intentional growth in leadership effectiveness.

OUR VALUES

The Heart of Maximum Q Leadership is The Five Q’s and Our Foundational Values:

Unwavering Transparency

Leaders flourish when we align our actions with our values, weaving integrity in every interaction. We set clear expectations and own our impact, from daily decisions to long-term outcomes. We create environments where honesty is always the foundation for collaboration.

Evolution with Empathy

Leadership is a journey of continuous growth, and understanding others' perspectives shapes our path forward. We focus on growth without sacrificing empathy, ensuring all voices are heard.

Bold Optimism

Transformative vision requires the courage to see possibilities where others see limitations. We champion new ideas and encourage others to challenge conventional thinking. We celebrate calculated risks and lead with positivity.

Refined Resilience

Lasting impact requires clarity and purpose, even in times of great stress. We model resilience by listening, acting, and staying poised under pressure. We prioritize creative problem solving, working to turn unexpected pivot points into growth opportunities.

Our Philosophy

At some point, we are all called to lead, whether guiding others or guiding our own lives.